Athletes.org Champions Well-being and Success for Student-Athletes

As the landscape of college athletics undergoes significant shifts, a new organization is stepping up to empower and advocate for student-athletes: Athletes.org. Launched in 2023, this non-profit players association aims to be a “Locker Room for Life” for college athletes, providing on-demand support, resources, and a platform for their voices to be heard.One of the core tenets of Athletes.org is ensuring athletes have a say in their future. With the recent Name, Image, and Likeness (NIL) legislation granting athletes the right to profit from their brand, Athletes.org provides guidance and assistance in navigating this new territory.

However, Athletes.org goes beyond just NIL deals. They offer a comprehensive support system, including:

Expert advice: Athletes can access on-demand support from specialists in areas like mental health, legal issues, financial literacy, and career development.

Mentorship programs: Athletes can connect with current and former professional athletes who can offer guidance and inspiration.

Community building: Athletes.org fosters a community through its app and events, where athletes can connect and share experiences.

Advocacy for athlete rights: Athletes.org advocates for changes in NCAA policies that will benefit athletes, such as improved healthcare and academic support.

Athletes.org Trailer

Unlike traditional unions, Athletes.org is not solely focused on collective bargaining agreements. This allows them to offer a wider range of services and adapt quickly to the evolving needs of athletes. Additionally, the organization has developed a chapter model, where athletes within specific conferences and sports can collaborate and advocate for their specific needs.

In just its first year, Athletes.org has already garnered significant attention and support from athletes, coaches, and industry figures. As the organization continues to grow and evolve, it has the potential to play a key role in shaping the future of college athletics, ensuring a system that prioritizes athlete well-being and empowers them to succeed both on and off the field.