Global sports company PUMA and BMW M Motorsport have unveiled their latest collaboration, the 24H Of Thrills Collection. The collection is designed to bring the excitement of GT and endurance racing into everyday life, capturing the essence of speed, power, and precision that is at the heart of BMW M Motorsport.
The collection features a range of apparel, footwear, and accessories, all inspired by the world of motorsport. Standout pieces include the BMW M Motorsport hoodie and T-shirt, which feature bold graphics and colors that evoke the atmosphere of the racetrack. The collection also includes sustainable pieces like the Life crew neck sweater and pants, which are made from recycled materials.
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“We are excited to partner with BMW M Motorsport to create this new collection,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “The 24H Of Thrills Collection captures the passion and excitement of motorsport, and we believe it will appeal to fans of the sport and fashion alike.”
“PUMA is a world-renowned brand with a long history of supporting motorsport,” said Timo Resch, Head of BMW M Motorsport Marketing. “We are delighted to partner with them on this collection, which we believe will be a hit with fans of both brands.”
The 24H Of Thrills Collection is available now at PUMA.com and select retailers.
Here are some additional details about the collection:
- The apparel features a range of styles, from casual to performance-driven.
- The footwear includes sneakers, boots, and sandals.
- The accessories include hats, gloves, and bags.
- The collection is available in a variety of colors, including black, white, red, and blue.
- The collection is made from a variety of materials, including recycled polyester, organic cotton, and leather.
The 24H Of Thrills Collection is a must-have for fans of motorsport and fashion alike. It is the perfect way to add a touch of excitement to your everyday wardrobe.
