Sean “Diddy” Combs and CÎROC Ultra-Premium Vodka have announced the launch of their newest flavor-infused innovation, CÎROC Honey Melon. The limited-edition flavor is set to hit shelves nationwide in April 2023.
CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from fine French grapes. It is infused with melon, honey, and other natural flavors, resulting in a taste that is both boldly distinct and elegantly smooth. The spirit is encased in an emerald-hued bottle that embodies old-school grandeur with a modern twist.
To celebrate the launch of CÎROC Honey Melon, Combs and CÎROC will be hosting a series of events throughout the spring and summer. The events will reimagine the country club experience for a more inclusive generation. The first event will take place at Soho Desert House in Palm Springs, California, on April 14-16. The event will feature unlimited food and drinks, a lineup of DJs, and a reimagined country club experience that is open to everyone.
“From developing the flavor and making sure it has a taste that’s undeniable, to perfecting every detail of the packaging and design, our focus with CÎROC Honey Melon was to deliver a special premium product that is truly innovative in the category,” said Combs. “We have established a history of excellence and with the launch of this limited flavor, we will continue setting the standard as a luxury spirits brand.”
CÎROC Honey Melon is the latest innovation from Combs and CÎROC. The duo have a long history of working together to create new and exciting flavors. In 2017, they launched CÎROC Pineapple, which was a limited-edition flavor that quickly became a fan favorite. CÎROC Honey Melon is sure to be another hit with consumers.
The launch of CÎROC Honey Melon is a testament to Combs’ commitment to innovation and his vision for the future of the vodka category. He is a true pioneer in the spirits industry and his work with CÎROC is helping to shape the future of the category.
